Designs On Global Map

Published on : Sunday Leader

A creative and colourful initiative that employs the fashion catwalk to highlight the untapped potential of knitted fabric will be unveiled by Textured Jersey, Sri Lanka’s pre-eminent value-added knitted fabric producer at Sri Lanka Design Festival’s (SLDF’s) third edition.

In a first-of-its-kind initiative, Textured Jersey, the2011 Festival’s official fabric partner, will present a “glamorous” facet of the knitted fabric it produces, the use of which is largely limited to the production of intimate apparel by the company’s international customers.
Elegant evening wear specially designed by a group of Academy of Design (AoD) final year students and produced with a range of Textured Jersey’s knitted fabric will be presented by models at three fashion shows during the festival.
On November 19 & 20 these unique designs will be presented to a distinguished audience comprising  top-notch local and international designers and high profile personalities from the apparel sector as a part of SLDF’s main industrial show.  These designs will also be presented on November 18 at a fashion show organised by AoD for students.
The Academy jointly organises SLDF, the country’s most prestigious annual celebration of design, craft, fashion and apparel, with the government and key industry stakeholders including the Joint Apparel Association Forum.
Textured Jersey is the first textile mill in the backward integrated supply chain to sponsor this prestigious annual event.
“The sponsorship of this premier design festival presents an ideal forum for Textured Jersey to raise awareness among key target groups of the diverse array of applications possible for knitted fabric,” a company spokesperson said. “The new dimension we present could open up an exciting new avenue for the apparel industry.”
Complementing its sustainability driven business approach, Textured Jersey will also contribute towards the skills enhancement of Sri Lanka’s young fashion designers by initiating an exchange programme in collaboration with the AoD. The programme will start in January next year.
Textured Jersey employs one of Sri Lanka’s most sophisticated production facilities for the manufacture of knitted fabrics for the intimate apparel and sportswear industries. A specialist in the manufacture of high quality, weft-knitted and dyed stretch fabrics, Textured Jersey is a supplier for top-notch international brands of the calibre of Victoria’s Secret, Marks & Spencer and Intimissimi. The company’s two major shareholders are Brandix, Sri Lanka’s single largest apparel exporter and Pacific Textiles, a Hong Kong based company with one of the largest manufacturing facilities in China.